Leeds United, who earned promotion to the Premier League last week, have signed a five-year kit deal with German sportswear firm Adidas starting from ...
African brands rank on the continent fell to an all-time low as the admiration for continent based companies continue to take a dent from the competit...
The appearance of Nairobi Governor Mike Sonko in what looked like a virtual reality headset has left tongues wagging. Although he did not rock a Ha...
World Athletics is set to announce the findings of a review of technology in road and track shoes by the end of January, and it is expected to change ...
Athletics’ ruling body will tighten regulations governing shoe technology, two sources familiar with the matter said, after Nike’s popular Vaporfl...
A group led by U.S. billionaire Daniel Friedkin is in talks to buy AS Roma although the Italian football club said a formal deal had not yet been agre...
Stefanos Tsitsipas and Dominic Thiem have both donned regulation grey Adidas shirts this week but their technicolour games will light up the O2 Arena ...
American rapper Kanye West has unveiled new Yeezy foam runner shoes to be partially made from algae. According to yeezymafia.com, the shoes will st...
After a photo of former Zimbabwe President Mugabe surfaced online, fears have arisen once again over the state of his health. In the three pictures...
Puma has agreed a new long-term partnership with Pep Guardiola, the manager of English Premier League champions Manchester City, the German sportswear...
Adidas has come under fire for a social media campaign which inadvertently led to the sportswear giant tweeting out racist, anti-Semitic and abusive t...
Troubled fashion and clothing retailer Deacons East Africa has closed shop after 60 years. In a notice in the local dailies on Tuesday, Deacons ann...
Marathon coach Joseph Cheromei is adamant the selected Kenyan marathon team will shine in the World Championships due later this year in Doha despite ...
World number one Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced. The Japanese, who had previously been tied to riv...
Puma has signed a long-term strategic partnership with English Premier League champions Manchester City, taking over from Nike as it seeks to make up ...
Nike’s shares were set to come under pressure on Thursday after emerging basketball star Zion Williamson was injured when his Nike sneaker split dur...
Barcelona midfielder Rafinha must honour his contract with Adidas and wear the German company’s sportswear or pay a fine of up to KSh116 million (1 ...
Arsenal have signed a new kit deal with German sportswear firm Adidas starting in July, 2019, the Premier League club said on Monday. Adidas will t...
It's the World Cup's most anticipated football kit. The queues snaked down London's Regent's Street on Friday as Nigeria fans waited to get their hand...
The shirt is sacrosanct. It declares who you are and where your allegiances lie, and, as importantly, separates you from the dreaded "other," that lot...