CAREER MONDAYS: Replace the CV objective with a personal brand statement

Does your objective statement on your CV resemble the ones below in tone and style?

• I am seeking employment with a company where I can grow professionally and personally.
• I seek challenging opportunities where I can fully use my skills for the success of the organization.
• I want to succeed in a stimulating and challenging environment that will provide me with advancement opportunities.
• I want to excel in this field with hard work, perseverance and dedication.
• I want a highly rewarding career where I can use my skills and knowledge for organizational and personal growth.
• I am seeking a company where I can use my experience and education to help the company meet and surpass its goals.
• I want to succeed in an environment of growth and excellence to meet personal and organizational goals.
• I am seeking a competitive and challenging environment where I can serve your organization and establish a career for myself.

Personal Branding can replace the “Objective” statement as a more strategic approach to engaging the reader’s attention.

Your personal brand should be:

• Credible, relevant and expresses your unique value.
• Consistent throughout your resume, cover letter, online and personal networking.
• A key marketing tool in differentiating you from the competition.

Now compare these two statements. The first is a usually stated objective, a somewhat uninformative introduction. The second is a strong personal brand statement. Which one has more impact for this Senior Retail Manager’s resume?

This:

OBJECTIVE: To secure a position as a Retail Manager in a fast growing company.

Or That:

Steadfast, committed and passionate sales leader, conceives and deploys creative proposals to overcome challenges and advance organizational measurables. Motivating and enthusiastic mentor and coach, instils ownership to engage successful performance-driven teams. Intuitive and attentive listener, readily uncovers customer need to offer viable and enticing product solutions.

Using a personal branding statement helps you stand out. It speaks volumes about you. Get a free CV Review Click Here

Daniel Mutuku is a Careers Director at Careerpoint Solutions To get A FREE CV Review Click Here