CAREER MONDAYS: Replace the CV objective with a personal brand statement


Does your objective statement on your CV resemble the ones below in tone and style?

  • I am seeking employment with a company where I can grow professionally and personally.
  • I seek challenging opportunities where I can fully use my skills for the success of the organization.
  • I want to succeed in a stimulating and challenging environment that will provide me with advancement opportunities.
  • I want to excel in this field with hard work, perseverance and dedication.
  • I want a highly rewarding career where I can use my skills and knowledge for organizational and personal growth.
  • I am seeking a company where I can use my experience and education to help the company meet and surpass its goals.
  • I want to succeed in an environment of growth and excellence to meet personal and organizational goals.
  • I am seeking a competitive and challenging environment where I can serve your organization and establish a career for myself.

Personal Branding can replace the “Objective” statement as a more strategic approach to engaging the reader’s attention.

Your personal brand should be:

  • Credible, relevant and expresses your unique value.
  • Consistent throughout your resume, cover letter, online and personal networking.
  • A key marketing tool in differentiating you from the competition.

Now compare these two statements. The first is a usually stated objective, a somewhat uninformative introduction. The second is a strong personal brand statement. Which one has more impact for this Senior Retail Manager’s resume?


OBJECTIVE: To secure a position as a Retail Manager in a fast growing company.

Or That:

Steadfast, committed and passionate sales leader, conceives and deploys creative proposals to overcome challenges and advance organizational measurables. Motivating and enthusiastic mentor and coach, instils ownership to engage successful performance-driven teams. Intuitive and attentive listener, readily uncovers customer need to offer viable and enticing product solutions.

Using a personal branding statement helps you stand out. It speaks volumes about you. Get a free CV Review Click Here



Daniel Mutuku is a Careers Director at Careerpoint Solutions To get A FREE CV Review Click Here

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Story By Dan Mutuku
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