CMC eyes luxury car market with Ford Mustang

Auto dealer CMC has deepened its luxury car offering with the introduction of the ford Mustang.

This makes Kenya the second country in Africa after South Africa where the car will be available.

CMC Motors chief executive officer Mark Kass said competition in the auto industry had become stiff with the Mustang expected to position CMC favourably in the luxury car market.

“The luxury car segment in Kenya grew by four percent last year with private companies and individuals showing a keen appetite for such vehicles. We are happy to have the Mustang in our stable,” Mr Kass said during the launch.

The luxury car market has largely been dominated by Mercedes, BMW and most recently Porsche.

CMC has been growing its Ford portfolio with the introduction of pickup trucks targeted at the government leasing program.

The latest Mustang, unveiled on 08 April 2014 to mark its remarkable 50^th anniversary, is now finally available for sale in Kenya following the commencement of right-hand drive production for the first time at the Flat Rock Assembly Plant in Michigan.

Ford Regional Manager Sales for Sub-Saharan Africa Rob Johnston there has been considerable demand for the Mustang, and is anticipating positive response from the market.

“We’re delighted to finally be able to offer the Mustang to buyers in the region who flooded Ford dealers with queries and orders when we announced last year that it would be coming to right-hand drive markets for the first time,” Mr Johnston said.