Coca Cola appoints Ahmed Rady to head East African unit

Global beverage giant Coca Cola has appointed Ahmed Rady as the new General Manager of for East Africa.

He replaces Peter Njonjo who was made the head of the West African business earlier in the year.

The move is part of a shake up by Coca Cola which has been restructuring its global operations.

Coca-Cola Southern and East Africa President Kelvin Balogun said Mr Rady would be charged with implementing competitive business strategies in the face of heated competition.

“Ahmed’s success in the business is clear through his work in rolling out some of the most innovative and memorable campaigns in Coca-Cola,” Mr Balogun said.

The East Africa Franchise comprises of Kenya, Uganda, Tanzania, Ethiopia, Mozambique, and has also seen the addition of the horn of Africa with Djibouti, Somalia, Somaliland and Eritrea being included in the fold.

Mr Rady said the region presented unique opportunities that are yet to be tapped.

“There is tremendous potential for the region, spearheaded by our vibrant, growing youthful and urbanizing population and our unique positioning that will allow our region to benefit rapidly from the accelerating technological change that can unlock growth and leapfrog the limitations and costs of physical infrastructure in important areas of economic life,” he said.