Coke eyes total beverage manufacture

Coca-Cola Africa has set its sights on becoming a total beverage manufacturer in an effort to reshape both its growth strategy and operating model.

To this effect, the giant beverage manufacture has constructed a new Hot-Fill Line facility at a cost of Sh3 billion.

The new facility will enable Coca Cola to create new beverage products in a move aimed at meeting the ever changing consumer tastes and purchase habits.

The global beverages maker will over the next few months broaden its portfolio of beverages available for consumers in Kenya, as it steps up competition.

Coca-Cola has in totality invested Sh22 billion in expansion of production lines and a further Sh4.8 billion injected in glass bottle manufacturing over the last decade.

Speaking during a media tour of the new hot-fill line, Coca-Cola Beverages Africa Managing Director Duncan Kimani said he expects the new facility to enable the company to become a key player in the total beverages category.

“Coca-Cola will be able to play in the total beverages category because this line is designed and has capability to do a wide range of products. We are looking forward to exciting consumers will all the new products coming out from the line”, Mr Kimani said.

The new facility will lead to creation of new job opportunities for Kenya’s job market underscoring Coca-Cola’s commitment to build new infrastructure and support strong and sustainable growth in the country.