Digital taxi firm Little cuts base fares in new category


Digital taxi firm Little cuts base fares in new category
PHOTO | COURTESY

In Summary

  • The company says the new category is aimed at assuring cost effective ways of moving around/running errands and will initially be available in the Capital Nairobi.
  • The new category mimics peers in the digital taxi hailing industry who have similarly introduced ‘economy’ categories on their platform such as Uber’s Chapchap service.
  • Little is a pioneer in local digital taxi hailing applications in a segment which is now seeing a spike in new entrants including Wasili and Catch Taxi.

Digital rides hailing firm Little has cut its base fares in its introduction of a new car category dubbed Little Economy.

The new category will have a base fare charge of Ksh.25 per kilometre.

The company says the new category is aimed at assuring cost effective ways of moving around/running errands and will initially be available in the Capital Nairobi.

“An all-time Affordable new car category with small clean cars designed with you in mind is now available to ease your movement around Nairobi City,” the company said in a statement clients on Thursday.

Little estimates cost of travel between GPO in the City Center and UpperHill at Ksh.160 while costs from Buruburu to the CBD have been estimated at Ksh.380.

The new category mimics peers in the digital taxi hailing industry who have similarly introduced ‘economy’ categories on their platform such as Uber’s Chapchap service.

Industry pioneers such as the foreign owned Uber and Bolt have nevertheless come under fire over rates charged on their platforms.

In recent weeks for instance, digital taxi operators across Nairobi, Mombasa, Kisumu, Nakuru and the Mount Kenya region have threatened to delete the applications and migrate to locally owned apps.

Little is a pioneer in local digital taxi hailing applications in a segment which is now seeing a spike in new entrants including Wasili and Catch Taxi.

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