Dubai eyeing Kenyan travelers with themed festival
Dubai has stepped up aggressive campaigns targeting family and friends traveling from Kenya and the East African region at large through a festival marked by lower prices and promotional events.
The Dubai Summer Surprises Festival, popularly known as DSS, is held annually in the United Arab Emirates emir and during this period all the malls, entertainment joints, theme parks and hotels drop their prices and pump out promotions to boost the country’s vibrant tourism sector.
This year’s DSS festival that runs from July 1 to August 21 targets international shoppers with deals especially on consumer in cars, perfumes, clothing and home décor among other durables, consumer goods and luxury items for the whole duration of the carnival.
Apart from the shopping aspect, Dubai Tourism is also targeting to drive the Kenyan and East African visitors to its Dubai Dolphinarium for indoor displays by dolphins and seals, water games and dancing fountains at the water park right by the iconic Burj Al Arab.
The Hollywood-inspired Dubai Park and Resorts, akin to Disneyland in California, USA, which has American film production labels like DreamWorks and Columbia Pictures is another new attraction that Dubai Tourism is targeting East Africans with during the fair, among other world-famous appeals.
Dubai received 14.9 million overnight visitors last year, 5% being from Africa, with Nigeria leading as the Emir’s African market followed by Kenya and other East African Community countries.
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