Equity rolls out new look for Kenyan market


Equity rolls out new look for Kenyan market
Equity Bank Kenya Board Chairman Prof. Isaac Macharia and Equity Group Managing Director and CEO Dr James Mwangi

Equity has announced a new look.  The financial services company will now be known as Equity Group Holdings Limited.

As a unified brand, its products and services which range from banking to insurance to investment will be under one roof.

“The refreshed brand identity reflects the future we envision, one which communicates our global capability, strong heritage, innovative culture and agile business model that will carry and give the brand momentum to scale its strengths across Africa and the world,” Equity Group CEO and MD James Mwangi said in a statement on Thursday.

The new look will first roll out in Kenya and then to other markets where the company has established its presence.

This is in Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC) and now, Zambia, Mozambique and Ethiopia.

“In developing this identity, we emphasize that our customers come first and that our primary focus is to ensure we are prepared and well positioned to meet all the needs of our stakeholders in the most effective and seamless manner,” Dr Mwangi added.

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