Kenya is Africa’s leading tourist destination: World Travel Awards


Kenya is Africa's leading tourist destination: World Travel Awards
A pristine beach in Diani. PHOTO | CNN

In Summary

  • In hospitality, the Fairmont Mount Kenya Safari Club’s unique at Mount Kenya won the title of ‘Africa’s Leading Hotel’.
  • Aberdare Country Club, Kenya was voted ‘Africa’s Leading Green Hotel’ while Boabab beach resort & Spa won, Africa’s leading Family Resort.
  • Kenya Airways picked up both ‘Africa’s Leading Airline - Business Class’ and ‘Africa’s Leading Airline - Economy Class’.

Kenya has been named Africa’s leading tourist destination, 2020 by the World Travel Awards (WTA).

The announcement was made during the inaugural Africa Winners Day, with World Travel Awards.

“This is a big encouragement to everybody in the tourism sector and shows that even as we go through this difficult time, Kenya still remains the top destination in Africa. We shall continue to improve our tourism products and to showcase our diverse offerings globally so that we remain ready for take-off once travel resumes fully,” said Kenya Tourism Board (KTB) Chairman Jimi Kariuki.

He lauded the win as a big motivator to Kenya’s tourism industry which had suffered from the effects of Covid-19.

“I take this opportunity to congratulate all the Kenyan winners including KTB which won Africa’s leading tourist Board. We shall continue with our efforts to see that Kenya is always at the top in tourism offering,” he added.

On her part, KTB Chief Executive Officer Radier welcomed the recognition saying that it would provide a big push for tourists towards the destination.

“This win makes us immensely proud. It shows that our efforts in showcasing our diverse offerings through our various campaigns have borne fruits with people anticipating to come to Kenya once travel resumes fully. For example, # TheMagicAwaits campaign showcased the development in the destination when countries were in lockdown. #RediscoverTheMagic is now creating expectation for travellers to come to Kenya,” she said.

At the same time, Destination Kenya won Africa’s leading destination management company 2020, while the Kenya Tourism Board (KTB) won Africa’s leading tourist Board.

Kenya’s capital, Nairobi, was named ‘Africa’s Leading Business Travel Destination’, and Kenyatta International Convention Centre collected ‘Africa’s Leading Meetings & Conference Centre’.

In hospitality, the Fairmont Mount Kenya Safari Club’s unique at Mount Kenya won the title of ‘Africa’s Leading Hotel’.

Aberdare Country Club, Kenya was voted ‘Africa’s Leading Green Hotel’ while Boabab beach resort & Spa won, Africa’s leading Family Resort.

Kenya Airways picked up both ‘Africa’s Leading Airline – Business Class’ and ‘Africa’s Leading Airline – Economy Class’.

WTA is the global initiative to recognise and reward excellence in travel and tourism, honouring the best from across the continent.

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