Kenyans donate Bonga points worth Ksh.330 million to the vulnerable
Over 600,000 Kenyans donated points equivalent to Ksh.330 million across two months under Safaricom’s Bonga for food initiative.
The goodwill donation which closed on June 3 saw the points processed at over 40,000 Lipa na M-Pesa merchants across the country while points worth Ksh.150 million were transferred from person to person (P2P).
The initiative had sort to cushion Kenyans against the economic impact of the COVID-19 pandemic with the redemption being utilized to purchase food and household items.
“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why redemption of points at Lipa Na M-Pesa merchants will remain a permanent feature of our loyalty scheme,” said Safaricom CEO Peter Ndegwa, CEO in a statement issued Tuesday.
In total, Safaricom customers redeemed an estimated one billion Bonga Points over the two months period.
Following the conclusion of the initiative, Safaricom has reversed the value of each loyalty points back to the previous 20 cents from a higher 30 cents during the Bonga for Good initiative.
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