KTB IN Sh20m bet for Indian tourists

Kenya Tourism Board (KTB) is investing Sh20 million in a six month long marketing and promotional campaign to woo Indian visitors to Kenya.

India is the country’s third largest source market for tourists after the U.S and the United Kingdom.

KTB acting Managing Director Jacinta Nzioka said the move is aimed at positioning India as a key market with the potential to grow numbers further.

“We have a line-up of activities targeting consumers as well as trade in this market whose accessibility to Kenya has been enhanced by seamless connectivity by KQ and other airlines,” Ms Nzioka said.

The campaign dubbed Kenya Kalling will be running in print, radio and on-line media platforms in the cities of New Delhi, Mumbai and Bangalore.

KTB has partnered with Kenya Airways to tailor affordable packages for Indian travel agents and tour operators during the period to sample key tourist attractions.

Between January and July 2016, arrivals from India have shot up 35 percent to 37,597.