Managers urged to engage millenials in company strategy

Kenyan companies have been urged to tap into millenials’ positive attributes to increase their company’s productivity as research shows that they will be making at least 70 percent of tomorrow’s workforce.

According to Deloitte’s Senior Manager Human Capital, Debbie Hollis, millenials are actively shaping the workplace and it is necessary for employers to start having a clear mission that resonates with the younger generation as a way of improving performance.

“Millenials have really been a huge influence in terms of just reshaping our work place today and principally that’s driven because they want completely different things, the expectations that they want from the workplace are so vastly different from the generations that have gone before so essentially organizations are realizing that if they want to actually engage millenials they have to do things differently,” Ms Hollis said.

According to research from consultancy firm Deloitte, it’s becoming increasingly important to get millenials involved in company strategy.

“Millenials are really making their presence felt and the fact that they now make up over half the workforce their voice can’t possibly be ignored” she added.

The recent human capital trends survey shows that rapid change in technology and millenials are the main challenges faced by organizations.

Generation Y however tends to be technology savvy and highly adaptable and therefore what is seemingly a challenge to an organization as regards rapid changes in technology is fodder for millenials who thrive on novelty.

Millennials are the first technology generation; they grew up during the rise of the Internet, smart phones, digital devices, and Wi-Fi. They’re used to being ever-connected, they’re on social media, they’re up on the trends, and they know how to navigate the digital world.

According to the survey, the generation brings fresh concepts and innovation to a workplace, hiring and being receptive to Millennials is a great way to ensure that businesses survive shifting trends in technology.

Reporting by Beatrice Eghwa