Over 30 countries set for Magical Kenya Travel Expo


Over 30 countries set for Magical Kenya Travel Expo

In Summary

  • KTB, the host of the expo, has announced that 185 exhibitors have confirmed participation, 45 more than last year’s edition.
  • At the same time, the number of hosted buyers at this year’s expo has risen to 150 up from 132 recorded last year.
  • According to Dr. Betty Radier, increased participation in the event is a testament to the growing recognition of MKTE as Africa’s show of choice.

Kenya is hosting over 30 countries from across the globe for the Magical Kenya Travel Expo, the largest tourism fair in the region.

It is scheduled to run from October 3-5 and will be opened by President Uhuru Kenyatta at the Kenyatta International Convention Center (KICC) in Nairobi.

“Already, about 150 tourism hosted buyers and 20 international media personalities are in the country, visiting tourism attractions and experiences ahead of the expo,”Kenya Tourism Board (KTB) chief executive Betty Radier said.

KTB, the host of the expo, has announced that 185 exhibitors have confirmed participation, 45 more than last year’s edition.

At the same time, the number of hosted buyers at this year’s expo has risen to 150 up from 132 recorded last year.

According to Dr. Betty Radier, increased participation in the event is a testament to the growing recognition of MKTE as Africa’s show of choice.

It is also Kenya’s global stature as a Meetings, Incentives, Conference and Exhibition (MICE) destination, she added.

Hosted buyers include travel agents, tour operators, hoteliers and trade media from Kenya’s key tourism source markets in Europe, Africa, Asia and the America.

“This is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa,” she said.

On his part, Tourism CS Najib Balala said Kenya will receive increased brand visibility as a destination over the next one week.

He cited other events to be held that include Africa Hotel Investment Forum (AHIF) and the Africa Union Tourism Ministers Summit.

Balala said Kenya is looking to receive more visitors in 2018 given reduced political activities and conducive business environment.

“We are optimistic that tourists will continue to visit Kenya as their holiday or business destination as we adopt more strategies aimed at realising the full potential of the sector,” he said.

He added that domestic segment has recorded a growth of 1.1percent as indicated in the domestic bed nights’ figure that closed at 3.67 million bed nights compared to 3.64 million in the previous period.

The CS added that tourism sector will continuously monitor and adapt to the dynamic market needs to accord visitors an unforgettable experience as well as increase their visits and stay in the country.

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Story By Wendy Abdallah
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