Scanad boss hired to head KTB

Revival of tourism industry could take longer than expected
Revival of tourism industry could take longer than expected

The Kenya Tourism Board (KTB) has appointed Betty Addero Radier as its new Chief Executive Officer, taking over from Muriithi Ndegwa whose term expired in February having served two terms.

She’s currently serving as Scanad Kenya Managing Director having previously held senior positions within the organization.

KTB Chairman Jimi Kariuki said the board would tap into her over 18 years experience in marketing, strategy and operations position the county’s tourism sector.

“I have no doubt that she is the right person to take the helm at KTB as the Corporation enters its 20th anniversary in 2017,” Mr Kariuki said in a statement sent to newsrooms.

Jacinta Nzioka-Mbithi has been running the board in an acting capacity for the past eight months.

She joins the tourism marketing body at a time the country is seeking to re-invest its product portfolio to attract tourists.

The tourism sector has been on an upswing over the last six months driven largely by visitors coming in for conferences and meetings.

Radier will be responsible for providing leadership to the management team in the development and implementation of the Corporation’s strategic direction that will result in the growth of international tourist arrivals, domestic tourism, tourism revenues, and increased brand.

“After a thorough selection process, the Board of Director is delighted that Ms Radier will lead Kenya tourism board  as we continue to make positive progress in the recovery journey of our tourism industry,” Mr Kariuki said.

She will take up her role at KTB from December 1.

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Story By Sophie Kinoti
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