Smart Farm: Export Market

The horticultural industry is Kenya’s third highest foreign currency earner with the European Union being the largest consumer of Kenyan fresh produce. But now, seven of the country’s fresh produce exports into the E.U are facing the risk of being banned from the E.U. market after the said commodities which include mangoes were found to contain harmful organisms. On our weekly agribusiness segment “smart farm”, Denis Otieno shines the spotlight on what exactly the export market is looking for and how local growers of fresh produce can match those expectations.