How beer can motivate you to exercise
For lovers of the drink out there, little known fact is that beer, or any alcohol for that matter, when consumed in moderation, may be a brilliant motivator to keep people working out.
Scientists still need to do more research as to exactly what the connection is, but several studies have found that people who drink moderately tend to exercise more than abstainers.
Mike Zamzow, the brewmaster and owner of Bull Falls Brewery in Wausau, Wisconsin, thinks burpee exercises and beer will be a winning combination for fans of his business. Starting next week, Bull Falls will host “Butts and Beers,” an exercise class that combines some cardio and yoga with beer.
There will be no bar curls in class, but you’ll get a beer after you exercise. Zamow got the idea after hearing about a yoga class at a Minnesota brewery.
He’s already seen success with the exercise beer combo. A 5K run Bull Falls hosted (with kegs at the end) raised $17,000 for the Never Forgotten Honor Flight last year.
Zamzow thinks this exercise class will be something that will help people keep their New Year’s fitness goals.
“There may be some who come to the class who figure out they’re not cut out for this, but when they get into the taproom, their classmates will encourage them to stick with it,” Zamzow said.
“That wouldn’t happen with a regular class when you typically get done with your workout and then get right into your car.”
Bull Falls brewmaster Mike Zamzow will play host to the “Butts and Brews” exercise class in his Wisconsin brewery.
Zamzow may be onto something. Positive peer pressure has been shown to be a successful exercise motivator in past studies.
As has the celebration factor. It’s common to see teams sharing something cold after a win. “But you don’t even have to have a victory, to want to celebrate, you may be feeling good because of the exercise and want to carry on that feeling into the bar,” said Leigh Leasure. She is an associate professor and director of behavioral neuroscience lab at the University of Houston.
Leasure co-authored a study that looked at the connection between exercise and alcohol and the research that was available on the subject.
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