Pop icon Madonna seeks partnership with First Lady’s Beyond Zero initiative

Pop icon Madonna seeks partnership with First Lady’s Beyond Zero initiative

Pop Icon and Global Philanthropist Maddona Ciccone is ready to partner with the First Lady’s  Beyond Zero initiative.

Madonna, one of the most influential women in contemporary music, said her foundations, managed by the Global Philanthropy Group, will work with the Beyond Zero  in scaling-up maternal and child health programs as well as initiatives  against gender violence.

Speaking at State House, Nairobi, when her group met with the  First Lady and her Beyond Zero team, Madonna pointed out that both the First Lady and herself have  a common agenda in protecting  women and  children.

Madonna  is  in the country to explore for practical programs that have a transformative impact on vulnerable groups especially women and children.

Madonna is the founder of several charities and foundations globally including the internationally renowned Ray of Hope Foundation. In Africa, she is known for the Raising Malawi- a Non Governmental Organization that supports vulnerable children.

Madonna described the Beyond Zero initiative as an amazing movement and a natural partner for advocacy to  break the code of silence  around gender-based violence through education and awareness building.

She commended the First Lady’s leadership role and capacity to  drive social change and scaling-up accessibility and equity in health matters.

Madonna gave a moving story of resilience and courage  from Mama Sofie whom she met in Kibera and who  has overcome many odds while raising 14 children in a  10 by 10 feet  room.

Madonna delivered a special message and personal greeting to the First Lady from Mama  Sofie.

The First Lady acknowledged Madonna’s great social work globally and invited the opportunity for collaboration  with the Beyond Zero initiative.

The First Lady  shared  emerging information that, besides offering health care services, the mobile clinics  that she has been distributing across the  counties have now added another safe space for victims to report gender related violence.

Once reported, the health workers assist in escalating the information to the relevant Authorities.

Madonna’s  pledge to work with the First Lady’s Beyond Zero  initiative comes only a  few days after  Melinda Gates, the co-chair of the  Bill and Melinda Gates foundation expressed similar interest to partner with the Beyond Zero initiative  to ensure access of quality health for Kenyan women and children.

Madonna is recognised globally for her efforts aimed at addressing poverty and health issues across many countries where she supports several charities, foundations and other programs.

As an entrepreneur and a recording Artist, Madonna is one of the most successful solo artists in the history of billboard Hot 100 Chart.

Story by PSCU

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