Alcoholic giant cuts distribution to Central Kenya


Alcoholic giant cuts distribution to Central Kenya

East African Breweries Limited (EABL) has shut down its distribution lines in the Central region after incurring a hefty loss of Ksh 250 million in the ongoing crackdown of illicit liquor and second generation brews.

Speaking after meeting various distributors in Nyeri, EABL Sales Director Kimani Mwaura announced that they have ceased commercializing their products in the region, claiming that their legitimate business was being targeted.

The director said that the country’s top security agencies had assured them of security during the operation but they ended up being harassed by criminal gangs who hijacked the process.

He said that the company is willing to hold consultations with the National Government so as to come up with the best way forward as far as the fight against lethal brew is concerned.

At the same time, Wamuti Distributor Limited Director Richard Mwangi one of the beer distributors in Nyeri County, demanded that the Government immediately compensate them for the loss they incurred during the raids on their premises failure to which they will seek legal redress.

The operation against illicit liquor and second generation alcohol began on Thursday, a day after President Uhuru Kenyatta met legislators from Central Kenya at State House in Nairobi.

In his pronouncement during the meeting, President Kenyatta banned the sale of second generation liquor and ordered an immediate crackdown to tame the sale of illicit brew in the region.

 

 

 

 

 

 

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Maureen Murimi
Story By Maureen Murimi
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