Beyond Zero recognized amongst East Africas53 Super Brands

First Lady Margaret Kenyatta has received a prestigious award recognising the Beyond Zero Initiative among East Africa’s Super Brands.

The revolutionary Beyond Zero drive was on Friday evening recognized as the strongest brand under a special category of Corporate Social Responsibility (SCR) where the campaign was celebrated as the initiative of the year.

In a ceremony held at Villa Rosa Kempinski Hotel in Nairobi, 52 other brands from the region also received their awards, among them Kenya’s electronic money transfer platform Mpesa, East African Cables, the Kenya Red Cross, Britam, Alliance Media and PC World.

The First Lady, who is the patron of the Beyond Zero campaign, received a special award as an appreciation for the initiative’s work in improving maternal and child healthcare in Kenya.

The Beyond Zero campaign is a platform designed to provide high-level leadership in reducing maternal, child and newborn deaths and ending new HIV infections using the mobile clinic as the baseline instrument of engagement

Super Brands is the world’s largest independent arbiter of branding.

It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading heavyweights from all over the world.

The branding arbiter is based in the United Kingdom but has a presence in 88 countries, including all the key global markets.