Billionaire Branson forced to pull down ‘white only’ SA photo after online uproar


Billionaire Branson forced to pull down 'white only' SA photo after online uproar
The picture that got Richard Branson in trouble.

British billionaire Richard Branson was forced to pull down a tweet and apologize after posting a photograph about South Africa that had only white people.

He came under fire with Twitter users wondering why his photo only had white people yet he was in an African country.

Branson had tweeted: “Wonderful to be in South Africa to help launch the new Branson Centre of Entrepreneurship. We aim to become the heart of entrepreneurship for Southern Africa.”

His post set social media abuzz with one Thula Sindi posing: “Where did you find so many white people in South Africa??? That must have really taken an honest effort for exclude the majority of the population which is just as skilled and talented. Wow. Incredible.”

Another Twitter user, SiceloNkosi, added: “Race advocates, I’m on your side but think you got this one wrong. Please open the link before you comment. This is one of many pictures, most of which are diverse.”

With all due respect Mr Branson, we are inspired by what you doing in SA but we are very disappointed with the hierarchy of your centre, it does not lack diversity only, but it also lacks blacks in TOP positions.. from the looks of it,” Vuci Mnisi said.

According to the BBC, South Africa’s population stands at 58 million with eight out of 10 people listed as Black African.

The criticism on social media over Branson’s tweet forced him to pull down the photo and later issue an apology.

“”We apologise for the poorly chosen image, but would like to emphasise that this does not reflect the diverse make-up of attendees,” the spokesperson for Branson’s Virgin Group told the BBC.

However, critics still opined that the main issue was not the picture but lack of representation.

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Story By Paul Ombati
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