British Royals Anti Poaching Campaign
The royal duo has learned the phrase "Let's unite for wildlife!" in Arabic, Vietnamese, Swahili and Mandarin which they used in the special appeal which has received wide publicity worldwide.
The release of the video marks the start of a week of activities by the Prince of Wales and the Duke of Cambridge to highlight the devastating effects of the trade.
In the video, the two talk about the unprecedented levels of killing of endangered species, such as elephants, which are killed at a rate of 100 per day.
"We have come together, as father and son, to lend our voices to the growing global effort to combat the illegal wildlife trade – a trade that has reached such unprecedented levels of killing and related violence that it now poses a grave threat not only to the survival of some of the world's most treasured species, but also to economic and political stability in many areas around the world." Said Prince Charles.
Kenya has seen an upsurge in the poaching of elephants and rhinos that now threaten the country’s multibillion shilling tourism sector.
As a country, Kenya has borne the brunt of poaching fuelled by an increased demand for ivory tusks and rhino horns in South East Asia, particularly China.
On Wednesday, Prince William will attend the Zoological Society of London's Wildlife Symposium to mark the beginning of the London Conference.
On Thursday, Prince Charles and Prince William will attend the London Conference on the Illegal Wildlife Trade hosted by the UK Government at Lancaster House.
The conference will give leaders from across the world an opportunity to discuss the issue and agree on a more coordinated global response to help eradicate the illegal wildlife trade.
Britain has been at the forefront of fight against the illegal wildlife trade in Kenya, with the British Army setting up a special contingent of paratroopers in 2013.
The Kenyan government has also started implanting microchips in the horns of all rhinos in the country to tackle the poaching problem head on by tracking the movement of the rhinos.
Parliament also passed new anti poaching laws that has seen suspects face jail terms of up to 20 years and fines running into millions of shillings.
By Angel Mboya
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