KQ Marketing Director Chris Diaz appointed Brand Africa Trustee

Kenya Airways’ marketing director Chris Diaz has been appointed as a trustee of Pan-African marketing body- Brand Africa.

Diaz’s appointment comes barely two months after he was reappointed by President Uhuru Kenyatta to the Brand Kenya board.

Brand Kenya’s mandate is to ensure an integrated national brand is created, harnessed and sustained in the long term.

It was formed to coordinate initiatives for marketing the country to the globe, in order to maximize their efficiency and create and maintain the Kenyan brand to identify and distinguish Kenyan products, services and concepts and make Kenya a leading destination and investment nation for development.

Serving on the Brand Kenya Board with Diaz include Julie Gichuru and Paul Tergat.

Diaz’s new appointment will place Kenyan tourism at an advantageous position in Africa and to the rest of the world.

Brand Africa seeks to position Africa as “a favourable investment destination”.

The Brand Africa Board of Trustees is led by Brand Africa Founder and Executive Chairman, Thebe Ikalafeng from South Africa, and comprises pan-African leaders, influencers and thought leaders across the public and private sector.

Other Kenyans on the board include Gina Din Kariuki who is the founder of Gina-Din Group and Richard Kiplagat who is a director at Africa Practice.

When Diaz was being appointed as marketing director at Kenya Airways, former Kenya Airways Group Managing Director & Chief Executive Officer, Titus Naikuni was positive about his vast experience in marketing.

“His vast diverse experience in the FMCG sector and strong grasp of marketing to a global audience is an asset to Kenya Airways”, Naikuni said.

ABOUT CHRIS DIAZ

Chris Diaz is a leading business strategist with diverse experience in managing global brands. He is a Fellow of Chartered Institute of Marketing, attained a Bachelor of Commerce (Hons) in Accounting, a Diploma in Marketing and a Master of Science in International Marketing (UK).

Chris has done executive leadership development certification in the US and UK for global brand leadership and holds a chartered and FCIM status.

He has served as a trustee and director of the Chartered Institute of Marketing (CIM), the world’s largest Marketing and professional sales body making a difference for global standards. Additionally he is a member of the Brand Kenya Board where he is charged with the responsibility of giving strategic input in activities to position Kenya positively to the rest of the world.

He was awarded the Head of State Commendation (HSC) and was honoured by the Marketing Society of Kenya (MSK) with the Warriors and Fellows Award 2009, for successful marketing and supporting growth of world-class brands.

Chris delivers excellence through global brand connections, private sector and multilateral stakeholder developments, creating a strong network across 5 continents. He is a positive public speaker at International networking conferences in Europe, Asia and Africa. He has been invited and done keynote strategic presentations at Oxford, Columbia, Harvard and many other global institutions.

Chris Diaz has significant experience in the FMCG sector and has a strong leadership with marketing to a global audience. Prior to joining Kenya Airways he served BIDCO Group as the Group Marketing Director, overseeing functions in Communications, Corporate Affairs and Business Development across different countries. He sits on the board of BIDCO as a non-Executive board member.

Chris is a strategist supporting sustainability projects with UNEP and UNWTO and Born Free International, among other global partnerships to protect environment and wildlife.‎ Chris is on Kenya Tourism Board supporting tourism development and working with global travel partners.