Mobile Apps Promotion on Twitter is Now Available

Just like Facebook, Mobile apps promotion on twitter is now available. The giant Social media company introduced the much needed feature in a bid to find better ways of monetizing their platform.

The widespread use of smartphones has created a great opportunity for Companies who wants to reach their clients effectively, while at the same time creating the challenge of visibility once their apps are listed in the app stores.

With billions of apps competing in same the marketplace, driving app installs may be an important goal for your business. Even after users have downloaded your app, repeated engagements can help keep your business, and your app, top of mind.

This has provided Publishers, who posses platforms with millions of users e.g. Facebook, Google and Twitter, with a big business opportunity with regards to Ad serving that drives app installs.

Over the past few months, Twitter has been experimenting with mobile app installs promotions on selected parts of the world, and after successful piloting, looks like the feature has been rolled out to the rest of the world.

App Card

If you are a company/developer with an app that you need to promote in order to drive installs, Twitter provides you with App Card, a feature that showcases your app directly within a Tweet. With app card, users can preview an image of your app, a rating and a call to action within their home timeline and then download or open your app with a single click.

To create an app card to promote your app;

• Start by writing a short description that explains who your app is for and what it can do. Call out what makes your app unique and why a user should download it.
• Add an image that helps you stand out and a strong call to action to complete setting up your App Card.
• When someone clicks on your App Card, they’ll be taken to the Apple App Store or the Google Play Store to download the app. If they already have the app, it will open
• Once you’ve created your App Card, use our targeting options to connect with the users who are the most likely to be interested in your app. To help you reach the people who are most relevant to your app you can target based on device, operating system, interests, and more.