Third annual Halal trade exhibition set for Saturday


Third annual Halal trade exhibition set for Saturday
Tourism CS Najib Balala at a past Halal Expo. PHOTO | COURTESY

In Summary

  • Under the theme ‘The untapped growing economy’, the 3-day event taking place between the September 20-21 at the Sarit Centre will enable exhibitors showcase and market their businesses that are in line with Islamic principles to consumers.

The third Halal trade exhibition is set to be held in Nairobi this coming weekend, even as the Halal economy records a boom globally.

Under the theme ‘The untapped growing economy’, the 3-day event taking place between the September 20-21 at the Sarit Centre will enable exhibitors showcase and market their businesses that are in line with Islamic principles to consumers.

In the recent years, we have seen a growth in the Halal market drawing from food, cosmetics and even the tourism industry.

“The Halal Expo will continue giving Kenyans a chance to know and understand Halal businesses that have seen a growth even in standardization of products across the country’s market,” said Munawer Ismail, CEO of Maahad Daawah Organization.

Organizers of the event, in a press release sent to newsrooms Monday, stated that even though to many people Halal is mostly about food, this is not the case as there is also Halal tourism which is one of the fastest-growing sectors of the global travel industry.

“We are continuously seeing flights with no alcohol on the drink carts & hotels leveraging on this untapped growing economy making resorts with separate swimming pools for men and women, and daily itineraries with built-in break times for the five daily calls to prayer,” read the statement.

The inaugural event in 2016 attracted more than 5,000 people of diverse backgrounds. Among the key sectors represented at the expo are Islamic Finance institutions, Real Estate companies, Educations institutions, Food & Allied and SME’s.

More than 100 exhibitors graced the premier expo with over 5000 attendees including local and foreign investors benefitting from the exhibition.

According to the Halal Expo Chairman Abubakar Bajaber, “Muslims are no longer confined to food and food related products. The Halal industry has now expanded beyond the food sector to include pharmaceuticals, cosmetics, health products, toiletries and medical devices as well as service sector components such as logistics, marketing, print and electronic media, packaging, branding, and financing.”

According to the Economist’s report called ‘Mapping Africa’s Islamic Economy’, the global Halal industry, estimated at more than US$ 2.1 trillion, is among the fastest growing sectors in the world economy today with Kenya seeking to position itself as the hub of the growing sector in the region

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