Tourism board aims to grow numbers through conference tourism

The Kenya Tourism Board is banking on Nairobi’s status as a regional business hub to grow her tourist numbers through conferences and events, KTB Chief Executive Officer Betty Radier has said.

Speaking in Nairobi when she unveiled the first ever Pan-African campaign for travel agents dubbed ‘TekeTeke’, Ms Radier said conference tourism generated 14 per cent of total tourist arrivals to the country last year, adding that with the number of international high profile conferences the country bids for and successfully hosts year-on-year, KTB hopes to make this segment more vibrant.

Under the Teketeke initiative, KTB will collaborate with key African airlines that drive traffic within Africa to invite 150 key travel agents to Nairobi from 20th- 23rd of next month for business-to-business sessions with the local trade.

The collaborating airlines are Kenya Airways, Rwandair, Ethiopian Airlines, Royal Air Maroc and South African Airlines.

The launch brought together travel agents from over 15 African countries to partake Nairobi’s MICE offering.