Why car manufacturers turn to archives for ‘new’ ideas
Mark Twain once said: “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations.”
Reviving the archives
In truth, the reborn 8 Series is really about BMW rejigging its model line-up, moving its big two-door coupe further upmarket to allow space for the existing 6 Series to become something else.
Revamping old ideas
Heritage and ‘hampering innovation’
Could new tech inspire new design?
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