Basketball shoe malfunction puts Nike in the spotlight


Feb 20, 2019; Durham, NC, USA; Duke Blue Devils forward Zion Williamson (1) reacts after falling during the ...
Feb 20, 2019; Durham, NC, USA; Duke Blue Devils forward Zion Williamson (1) reacts after falling during the first half against the North Carolina Tar Heels at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-USA TODAY Sports

In Summary

  • Nike’s shares were set to come under pressure on Thursday after emerging basketball star Zion Williamson was injured when his Nike sneaker split during a game
  • U.S. TV sports broadcasts zoomed in on the incident in the college basketball game between Williamson’s Duke team and North Carolina. Williamson appeared to suffer a knee injury

Nike’s shares were set to come under pressure on Thursday after emerging basketball star Zion Williamson was injured when his Nike sneaker split during a game.

U.S. TV sports broadcasts zoomed in on the incident in the college basketball game between Williamson’s Duke team and North Carolina. Williamson appeared to suffer a knee injury.

“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement.

“The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”

While Nike shares were not yet open for formal trading on the New York stock market, its relatively thinly-traded shares on the Frankfurt market fell around 1 percent, while shares in rivals Adidas and Puma edged up.

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