FKF to unveil Sh1.2 billion sponsorship deal with gaming firm tomorrow


FKF to unveil Sh1.2 billion sponsorship deal with gaming firm tomorrow
FKF President Nick Mwendwa makes an address during the opening ceremony of the CAF Club Licensing regional workshop in Nairobi. Photo courtesy of FKF

In Summary

  • FKF's deal with KPL Limited which saw the latter manage the top tier football league on a delegated mandate lapses by August when the new deal comes into effect.

Football Kenya Federation is expected to unveil a mouthwatering Sh1.2 billion sponsorship deal with a Nigerian based gaming firm in Nairobi on Thursday at 10am.

Details of the deal remain scanty but a reliable source at Kandanda House, FKF’s headquarters, has whispered to Citizen Digital that the deal to take effect from September 2020 was signed Wednesday mid-morning at the federation’s headquarters and will cover the top-tier league KPL, Women League and the lower-tier leagues.

FKF president Nick Mwendwa confirmed the pending announcement with a cryptic tweet late Wednesday evening but was tight-lipped on the details.

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If unveiled, it will dwarf all the previous sponsorship deals that have littered Kenya’s football landscape since independence.

The monies, Citizen Digital understands, will be shared in yearly tranches amounting to Sh230 million .

It however remains unclear what portion will go to the men’s top league, women’s league and the lower tier.

KPL has been without a title sponsor for two seasons now following the exit of a leading bookmaker who cancelled their sponsorship deal with the league body. They cited ‘cruel and punitive’ tax measures rolled out by the Government for their exit from the Kenyan market.

FKF and their soon-to-be-unveiled partners have seemingly been negotiating for some time culminating in the inking of the deal before a brimming Mwendwa Wednesday. Also at hand to witness the signing of the deal was FKF’s top leadership including chief executive officer Barry Otieno and a few National Executive Committee members.

The federation already has existing partnership deals with a number of gaming firms sponsoring the second-tier league –  the National Super League, Harambee Stars, amongst others.

FKF’s deal with KPL Limited which saw the latter manage the top-tier football league on a delegated mandate lapses by August when the new deal comes into effect.

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Story By Isaac Swila
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