Kayole Starlets eye growth after JBM partnership

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Football Kenya Federation Women Premier League (WPL) Zone A side Kayole Starlets are beaming in delight after securing a three-year sponsorship deal with Justbemaster (JBM).

Other than financial benefits, the partnership seeks broader influence in supporting and nurturing women’s football as well as education on community development.

“JBM will assist in getting the top players being partially sponsored in their secondary school education, college level as well as university programme so as they can be solid leaders in future.

“As a company, it’s a privilege to partner with Kayole Starlets as we are aiming in changing lives of youths and Africa Communities as well,” JBM CEO Bryan Mathew said during the unveiling at the Calvary Grounds on Thursday.

Kayole Starlets Head Coach Joshua Sakwa noted the significant growth that has been witnessed in the country’s sporting industry following the entrance of such sponsorships and reiterated the importance of uplifting women’s leagues.

“I am very happy for JBM partnering with us, I am sure in the next three years Kayole Starlets will be one of the biggest football clubs in the KWPL.

“We have currently set big plans for the team in general so our fans should wait for the big evolution,” Sakwa stated.

Christine Nyambura, a representative from JBM said there is a need for girls to use football as a launch pad for building their futures and achieving their dreams.

“The girls cannot play all the time and therefore as an agency we are looking forward to enabling them to do other things. Kayole Starlets is the first team to benefit from us and through this the girls will understand their self-worth and improve their skills,” Nyambura said.

The club is making their maiden appearance in the women premier league currently placed fourth on the Zone A log with four points.

JBM ensures that identified sports persons are developed to reach their maximum capacity and gain the necessary exposure to regional, national and International competitions with the objective of helping them achieve higher heights.

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Story By Geoffrey Mwamburi
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