Eliud Kipchoge is new destination ambassador for Magical Kenya – KTB

Eliud Kipchoge is new destination ambassador for Magical Kenya - KTB
Kenya's Eliud Kipchoge, the marathon world record holder, celebrates after a successful attempt to run a marathon in under two hours in Vienna, Austria, October 12, 2019. REUTERS/Lisi Niesner

In Summary

  • Kenya Tourism Board (KTB) has signed up legendary marathoner and the 2016 Olympic champion Eliud Kipchoge as its magical Kenya destination ambassador.
  • Kipchoge has also won gold medals at other marathon majors including Berlin and Chicago.

Kenya Tourism Board (KTB) has signed Marathon World record holder and Olympic champion Eliud Kipchoge as destination ambassador for Magical Kenya.

The engagement which commences in July 2020 will see Eliud promote Kenya as a preferred tourism destination both locally, regionally and internationally through various campaigns.

“Being Kenyan is a very beautiful thing. I am passionate and love my country dearly and it is an honor to be working with KTB on projects geared towards propelling Kenya as a preferred tourist destination globally. Kenya has a lot to offer, and I urge local and foreign visitors to explore and experience what the country has to offer” said Kipchoge.

KTB Chief Executive Betty Radier said that the board is pleased to have Eliud committed to promoting destination Kenya adding that Eliud, among other marathoners are Kenya’s greatest assets and have put the destination on the global map.

Described as “the greatest marathoner of all time”, Kipchoge has won 12 of the 13 marathons he has participated in. He is also the World Marathon Record holder with a time of 2:01:39 and the first man to run a sub-two-hour marathon, in the special event in Vienna, Austria dubbed INEOS Challenge.

“Kenya is well known as the home of champions hence sports form part of our strategy to popularise the country’s tourism offering. As a board, we have invested in locally hosted sporting events like the magical Kenya open, The World Rally Championship and world athletics championships, among others through sponsorship. Now we turn our attention to events held on the global stage that Kenyans excel in and there is no better collaboration than with Kenya’s Marathoners.” added Dr. Radier.

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